VLCC - INDIA'S TRUE HEALTH AND FITNESS CLINIC

VLCC – INDIA

I am a VLCC flag-waver now. And Guys, Believe me, VLCC, has really ‘Come Up’, in its Products & Services.

How I got close to them, is thanks to my Fav Salon ‘SARLA’S SALON’. (I have written a review also on them). VLCC (Thane – Ram Maruthi Rd), happens to be in the next building & every week, when I go to Sarla’s for my Head Massage & Manicures, Pedicures, I wud be tempted to visit VLCC, seeing their ‘Fight Obesity’ promotional campaigns.

I suddenly realized that I had been ‘hogging’ too much & my weight was spoiling my cute figure (hehehe!!), so I just wanted to do something fast & get rid of all that extra fat. And I am absolutely not the type to ‘Exercise’ (Yeeps !!) Its too tough. Keeping Diets, well I wud surely have to do 1 thing atleast, to shed off all those extra kilos, I gather on my Tours & binging !

So finally I mustered up enough courage to walk into VLCC & take a peek at their services. Having experienced ‘Paisa Kaya, Kaya’, I was a bit hesitant, but then I thought, let me give it a ‘try’ !

At first, as I expected, it was the usual Blah Blah Marketing Lectures, & I was in no mood to listen, to the well-dressed staff. Then I read a poster which said, “Now Lose 5 Kgs for just Rs. 4999/-“. It was a monsoon offer going on, & I decided to take a little gamble. So I enrolled & swiped my credit card. I was allotted 5 sessions of ‘tummy tuck’. (I’m very particular about having a nice flat tummy !! hehe!!).

I was then taken to a room & measured from all angles by a huge fat lady assistant.(Female Assistants for Ladies, Male Assistants for Guys). Then I was taken to meet my Nutritionist. She explained all about Excess Weight & talked about Diets. I must add here, that VLCC Nutritionists / Doctors / Centre Managers  are ‘Real Good’ in convincing people & making them realize the importance of staying Fit & Healthy. Extremely Good PR Services from this Thane’s Team of VLCC.

I usually ‘cringe’ at the word ‘Diet’, but what she said made sense & I decided to do ‘Dieting’ in ‘My Own Way’, as her instructions were too tedious to follow! So I just suddenly stopped having Dinner. I stopped Sweets & Rice (very rarely though !) & I started having lots of fruits. And I began going for the Sessions. WOW !!, I must truly tell U guys, it’s a wonderful experience, this ‘Tummy Tuck’. (I used to earlier think, that ‘tummy tuck’ meant, ‘cutting your tummy & then tucking it back into shape’…..hehehehe!!). Actually this is what it was.

First, you take off ur clothes & get into the VLCC Robe, & go to the weighing machine & then to the ‘BMI’ (Body Mass Index calculator machine. After that, you are taken into the massage rooms & a nice fat lady masseur starts working on you. They do some Vibrator treatment & with the force they used, I felt I wud become flat as ‘paper’ after the session !! hehe!!

Then came the Oil Massage….Mmmmh, this was Blissful. U know, VLCC has their own Products for all their Treatments. For the massage, they have this ‘Anti-Cellulite’ Oil. It’s a marvelous oil, t actually burns ur fat when rubbed into ur fat areas. After the massage of 15 full minutes, they wrap you up with a hot Towel or a hot ‘pack’ & U can actually feel the sweat coming out.

The session is for 30 to 45 minutes. After which, you are again taken to the Weighing Scale, & lo behold !!, you have lost half kg on the spot !! Now this is really ‘Motivating’ to see, believe me !!. And to be really frank, I just love the way the staff, motivates U, encourages U & the guarantee they give is ‘True’.

I have still kept up with my resolution of ‘no dinner, just juice & no rice & sweets regime, & in just 3 weeks, (hold ur breath guys !!), I lost 3 kgs !! I still have another 2 sessions more to go & I’m so happy with the results.

I can now go back to my skin tight Jeans & T-shirts & it feels so good, when U feel ur body Lighter, Believe me !!

I also got attracted to their showcase of their ‘Own Developed’ Products & started using the ‘Anti-Dandruff’ , ‘Anti-Hairfall’ & ‘Acme Creams’ , & they ‘Truly Work’ !!

I have now become such a patriot of VLCC products, that I have bought the entire necessary skin & hair care products & when I go for a ‘Facial’, to my fav Salon, I insist that they use my stuff, instead of theirs.

Let me educate you on some of my Fav Products of VLCC.

Tea Tree Spot Gel – For all U guys having trouble with pimples, this product is ‘THE BEST’. Google about Tea Tree Oil itself.

Aroma Hair Strengthening Oil – Made from pure Olive Oil & Almond Oil. Forget all other Oils.

Lip Shield (Mint) – I just love this Fresh Minty Minty Lip Balm, it like, sizzles on ur lips.

The Anti-Cellulite Oil & Creams – Its great to have ur bod, massaged with these once a week. Feels & Smells Good !!

The Anti Hair Fall Hibiscus Shampoo – It’s a wonder !!

The Anti-Dandruff Shampoo – Another wonder !!

The Saffron Face Massage Gel & the Lime Massage Gel work wonders on your face.

Besides these, they have so many other products, just have a look & try them out & U sure will not regret using them. They also have a lot of customized facials like

Age Defying Facial

Tan Removal Facial

Pigmentation Facial

Acne Facial

Skin Polishing Facial

Organic Facials

Though I’ve not tried their facials, but I can guarantee you that their ‘Products’ are True & Pure.

I was amazed at the amount of Services & Products they offer. Infact, since a couple of years now, they have gone into ‘Extensive Publicity Campaigns’, which has really improved their numbers of customers. Cause, when I go for my weight loss programs, I see so many men & women coming in & doing their weekly treatments & going, just like a Gym type of routine.

Some other knowledge I read about VLCC, for ur information;

1.   VLCC is India’s largest health & beauty brand today. It has a pan-India presence of nearly 225 outlets across 90 cities.

2.   They have teams of well-qualified & experienced professionals, which include Doctors, Nutritionists, Dietitians, Psychologists, Counselors, Physiotherapists, Nurses & Therapists, who, exercise their acumen & skill to formulate highly individualized programs.

3.   It is based on multi-disciplinary, integrated scientific approach which analyses & studies individual body compositions.

4.   Their Products are specially made from fruits, vegetable extracts & herbs.

They have products in the range of, Hand & Body Lotions, Bath & Shower Gels, Facial & Skin cleansers, Lotions, Moisturizers, Masques, Astringents, Toners, Treatment Cosmetics, Spa Products,  Waxes, Hair care, After Shaves.  

I was amazed to know that they even have Day Spa’s like Abhayangam, Shirodhara, Pinda Sweda, Post Natal Massages, Udvartana (A natural body sculpting & toning treatment), Nasyam, Kati Basti (Helps reduce backache, slip disc etc.), Janu Basti (Provides relief from swelling & pain of knees.)

Just visit their excellent Site http://www.vlcc.co.in, & do make sure to enroll with them immediately, if U have put on extra kilos !!

VLCC has truly emerged as a Health & Beauty Expert in the market today. CHECK THEM OUT GUYS !!

NESTLE'S YUM YUM YUMMY KIT-KAT

Advertising has always been my Passion. I am Crazy about them !!!! and Always on the lookout for SMART ADS and Unique Ones which not only Catch the Eye but also CAPTURE UR HEART!!!!!!!

So, I wanted to share my Feelings with you about India’s Most Cutest AD – NESTLE KIT KAT. (See, actually Everything has a link to My Name………KIT KAT CATTIE !!!!!!!!!!So naturally Its gotta be Cute and Sweet !! hehehehe!!!!!!!!!)

Nestle has broken all barriers with this Ad of the Dancing Squirrels !!!! Believe me, I just don’t get tired of watching this Ad even more than a million times. Its Worth Every Watch !!

Creativity and Art are The Passions in my life  and designing Ads is my Hobby and my little business also. I’m going to make a List of the Worthwhile Watching Ads and put it up in my next Diary. But here, just let me tell you about this Wonderful Chocolate KIT KAT and its Super Duper Hit Ad – TAKE A  KIT KAT BREAK.  I think if there is any competition to Cadbury’s today its Only KIT KAT !!

Nestlé Kit Kat was launched in India in 1995 and was well received by consumers owing to both the 'finger format' of the chocolate as well as the way its advertising celebrated the 'consumption ritual'. "Through different creative renditions, the brand has always propagated the 'BREAK IN ROUTINE' communication. The new Ad Concept has really come out very well, based on the concept of animals emoting human emotions, particularly love.

The TVC that has hit the screens few days back has already garnered a huge fan base of over 40,000 viewers on the You-tube. Basking on this, the company has even introduced various different format portions of the chocolate in 1-2-3 4Finger at convenient price points of Rs.5 and Rs.10 respectively.

The creative duties for the brand are with JWT, Delhi. The copywriter of the TVC is Anuja Chauhan, executive creative director and vice-president, JWT Delhi. The film is directed by Shyam Madiraju; the production house is Gobsmack Films and the post-production house is Radium, LA.

The Advertisement, urges Youngsters to celebrate the Present and notice the fun events in their surroundings. The 'Have a break, have a Kit Kat' tagline got a 'desi' twist a few years ago, when the brand rolled out its 'Kit Kat break toh banta hai' communication. The new TVC is also a creative leap and brings in a fresh, emotional approach that focuses not on the brand, but the benefit.” Further the brand philosophy is “To take a break from daily chores by consuming the product, Nestlé’s Kit Kat”. The brand has targeted the youngsters who are constantly swamped with technology, gadgets and busy schedules. "The effort is to position the products as something that can be consumed to take a break from work as one may miss out on fun and cool things that are happening around one.

And it all the more becomes a double whammy when it has a spunky Bollywood number (Kaante Nahin Kat from Mr. India) as its jingle in the background. Animation is just a tool; it's the story that is outlandish and singing squirrels is a good 'first time ever' for any brand. It makes the brand youthful and impulsive,". While it has used computer graphics in the past, this is the first time that Kit Kat has used animated characters that are central to the storyline in an Indian advertisement.

The TVC begins with a visual of two young men sitting in a park. One of them is involved in his work, completely engrossed in his laptop and headphones, whereas the other pops opens a Kit Kat. It all happens when this guy decides to eat the Kit Kat Chocolate… I mean when he tries to Break the Kit Kat Chocolate.. At that time, he sees a Male Squirrel finding its food ( fruit or something) and tries to eat without giving to girl friend squirrel.. The Girl friend squirrel gets angry with Boy Squirrels attitude.. To console her, the Boy Squirrel sings the Hit Bollywood song ” KAATE NAHI KATATE YE DIN YE RAAT KAHANI THI TUMASE JO DIL KI BAAT, LO AAJ MAI KAHATAA HOON I LOVE YOU………I LOVE YOU………..I LOVE YOU !!!!!!!!!

The animation is very good, the 45 second ad features a love struck male squirrel (Salman Khan style) serenading a female squirrel, as she spurns his advances. Undeterred, the squirrel sings and dances on a Hindi Film song, with signature Bollywood pelvic thrusts, till he finally wins over his Juliet.

He is shocked to see how the male squirrel is wooing the female by singing Bollywood songs and performing some pretty raunchy dance moves.

The boy in the Ad is Equally a Cutey Chocolate Guy !! You see his face clearly, ‘Stunned’ watching the squirrel’s Love Dance and the Cute way that he lifts his left Eye-Brow up is something you should not miss out on Gals !!! (And Cattie’s in Love with him and searching for his name desparately to write in a Fan Letter)

Truly, Nestle has by developed this hilarious commercial,  turned two little squirrels into Bollywood stars.

The film ends with a VO that states 'MANA KI LIFE BAHUT BUSY HAI, PAR KABHI KAHI BREAK LO, KIT KAT KHAO, ZINDAGI AAPKO SHAYAD KUCH HASEEN DIKHADE'.

Overall, a well executed TVC, superb use of graphics and a right product placement. Thus the message from the chocolate brand is loud and clear- Looking for a break, go for Kitkat! And can’t you hear the Squirrels sing?!

Remember, little breaks can make one's routine bearable, inject freshness into a life that's wrapped in gadgets and is full of chores.

So’s here’s a Salute from Cattie, to The NESTLE Company for its most Amazing Ad designed. Guys, make sure you watch it on this link http://www.youtube.com/watch?v=puineN1UMto

So, Go on now, Take Your Break with a Kit Kat……..with Cattie !!!!!!!!!!

MUMBAII.....KYA BAATH HAI !!!!!!!!!!!

 

Mumbai, Oh! You are so Beautiful…
You heart is vibrant, valiant and Zestful.

Yours arms are so Wide and Warm…
That people flock here from every Platform.

You welcome everyone, with Food and Shelter,
Be it just a Road to sleep on or plain Bread and Water.

Everyone who enters this great City,
Is mesmerized and drawn into your Beauty.

For be it a Businessman or be it a Beggar,
Everyone survives here in any Weather.

There’s always a rustle and bustle everywhere,
No other city, to Mumbai, can you compare.

People here are full of Enthusiasm and Vigor,
Be it a businessman or a simple Jogger.

Life starts from 4 in the early morning,
Everyone with their Routine scrambling.

There’s not a minute to spare,
Everyone has something to do, or go to somewhere.
Even at the end of the day, this city never sleeps,
As the moon slowly through the sky slowly creeps.

Fashion here is at its Best,
The Rich and Wealthy live here with Zest.
The Poor too may have nothing grand to wear,
But they all survive, whatever may be the fare.

The Huge Buildings, Malls and Grand Halls,
And double the number of vada-pav and chai stalls.

The trains always packed, the roads forever jammed,
The shops, restaurants and hotels always are crammed,
The Entire City is, but, so effortlessly, programmed.

Be it any Caste, Be it any Festival,
Everyone together mingles, whatever be their Lingual.
Amongst themselves Mumbaikars may Fight,
But when Terror strikes, they all Unite.



So many languages, people here talk,
So many foreigners to Mumbai flock,
To see its beauty, to experience its Vibrancy,
A city with the Good & Bad, the Sweet and Spicy.


Some Places may be Dirty, some Places may be Clean,
But still people love it and admire the Scene.
Some People may be Good, some may be Bad,
But every Mumbaikar is a Helpful Comrade.

No wonder President Obama visted Mumbai First,
With our Mumbaikars, he first Conversed.
That’s the Spirit of this Wonderful Place,
Mumbai is the Diamond in India’s Showcase.

MUMBAI - MERE JAAN - KYA BAATH HAI !!!!!!!!!!!!!!!

Mumbai, Oh! You are so Beautiful…
You heart is vibrant, valiant and Zestful.

Yours arms are so Wide and Warm…
That people flock here from every Platform.

You welcome everyone, with Food and Shelter,
Be it just a Road to sleep on or plain Bread and Water.

Everyone who enters this great City,
Is mesmerized and drawn into your Beauty.

For be it a Businessman or be it a Beggar,
Everyone survives here in any Weather.

There’s always a rustle and bustle everywhere,
No other city, to Mumbai, can you compare.

People here are full of Enthusiasm and Vigor,
Be it a businessman or a simple Jogger.

Life starts from 4 in the early morning,
Everyone with their Routine scrambling.

There’s not a minute to spare,
Everyone has something to do, or go to somewhere.
Even at the end of the day, this city never sleeps,
As the moon slowly through the sky slowly creeps.

Fashion here is at its Best,
The Rich and Wealthy live here with Zest.
The Poor too may have nothing grand to wear,
But they all survive, whatever may be the fare.

The Huge Buildings, Malls and Grand Halls,
And double the number of vada-pav and chai stalls.

The trains always packed, the roads forever jammed,
The shops, restaurants and hotels always are crammed,
The Entire City is, but, so effortlessly, programmed.

Be it any Caste, Be it any Festival,
Everyone together mingles, whatever be their Lingual.
Amongst themselves Mumbaikars may Fight,
But when Terror strikes, they all Unite.



So many languages, people here talk,
So many foreigners to Mumbai flock,
To see its beauty, to experience its Vibrancy,
A city with the Good & Bad, the Sweet and Spicy.


Some Places may be Dirty, some Places may be Clean,
But still people love it and admire the Scene.
Some People may be Good, some may be Bad,
But every Mumbaikar is a Helpful Comrade.

No wonder President Obama visted Mumbai First,
With our Mumbaikars, he first Conversed.
That’s the Spirit of this Wonderful Place,
Mumbai is the Diamond in India’s Showcase.

LAKME NEW GYPSY (TIPSY) COLLECTION

Beauty and Make-Up……A Word that remains Eternal to all Women across the globe!!

One of India’s most foremost Beauty and Make-Up Brands has been Lakme. It’s a Household Name today and also hosts the most prestigious fashion shows in the country. Even their Beauty Parlors are highly revered.

Today there are so many new Brand Names in the market and many International Brands have almost swallowed up our Indian Brands……But somehow, Lakme continues to woo the Indian Woman.

I am a great Fan cum Consumer of Lakme. I basically buy my Lipsticks, Eye Liners and Eye Shadows from Lakme only.

Recently I went to one of the City’s Huge Malls and was delighted to see the new range of Lakme Products, launched as ‘LAKME GYPSY COLLECTION’. The very word Gypsy promises the user something new and colorful and carefree. Since I am crazy about Eye Shadows and Eye Liners, I stopped to look at their new Gypsy Eye Shadow Palettes. And WOW !!! Was Cattie delighted !!!! It was something different from the usual Blue’s and Greens’. I got glued to their counter and the girls were having a great time, experimenting different shades on me.

Honestly girls !!, we really must try our Best to avoid the temptation of these Make-Up Stall hostesses at Malls. Firstly they are so well-dressed and their faces are perfectly made-up, as if they have just stepped out of the Salons. And their Sales-talk ! You just can’t Resist their sweet compulsion to buy the product……Especially if they tell you, “Cattie U look Simply Beautiful !!!!”. Do U think any Cattie or Fattie would not fall for that ??

Yes, Of Course I did purchase the new Eye Pad called ‘Lakme Eye Quartet’. A palette of complementing Vivid, high intensity powders put together to color, shape and highlight your eyes in an explosion of Radiant Color. They actually create magic with your eyes!! Costing Rs. 425/- ONLY !!!!.

Next the salesgirls made me try the new Lakme Gypsy Blush. I normally never use Blush, as I well.. sort of have My Own Unique Cattie Blush on my cheeks !! (hehehe!!). But for those of you who do use Blushers, you just have to try this one out. The palette itself is a beauty to look at. Three beautiful earthy colors, suited for Indian skin. The silky smooth formula, enable you to apply it effortlessly in a uniform application. And Lo Behold…You just got your most Beautiful Radiant Glow !!!! Costing Rs. 600/- ONLY !!!!.

Next they tempted me with the new Lakme BLACK SATIN KAJAL. A Jet black Kajal for the blackest black delivery in just one stroke. Water resistant formula that keeps color and shine in place without spreading. So girls, however Big or Small your eyes look, just apply a line of this Kajal and just look at your man and see him get Mesmerised in your Eyes. Wish Mr. Handsome was somewhere around, so that I could atleast mesmerize him with my Lovely Cattie Eyes, all done up with the New Lakme Gypsy Collection !!!!

The next Attraction was the new Lakme ENRICH SATIN LIP COLOR…..Satin !!!! Oooh la la !!!!. This richly pigmented lip color feels like you have draped your lips with Luxurious Satin. It has a sunscreen plus vitamins and olive extracts, that leave you with the softest, smoothest lips ever! Girls get ready to Indulge in chilli reds, terra cottas, exotic sangrias and earthy rusts. And Guys get ready to be kissed by Satin Lips of your Girl-Friends and Wives.  Available in 10 shades, the cost is ONLY Rs 225/- per Lip-Stick.

Then they showed me the new Lakme Gypsy Lip Palette. Well Honestly, I cannot quite get used to these Lip Liners and Lip Fillers cosmetic. So I did not try it on, but I did take a deep peep into the product. There were five flattering shades of terra cotta, costing Rs. 600/- ONLY.

Since I did not try out the Lip Liners and Fillers, the girls quickly drew my attention to the new Lakme SHEER SATIN LIP GLOSS. Now that is Sensible to use, I must say !! They make your lips molten shine, and there’s absolutely no stickiness like the other Gloss varieties available. So Imagine Lovely Luscious Lips with an Ultra-Comfortable, Satin Finish. Available in 8 shades and costing Rs. 325/- ONLY !!

Lastly was that Nail Polish !!!! Ah !!!!! What Else would a Cat want, than have her Claws Beautifully Painted with the new Lakme TRUE WEAR NAIL COLOR !! Superb Rustic deep rich colors, with a hint of shimmer. I went for the Plush Purples, my Fav Claws Color !!. Available in 8 shades for JUST Rs. 90/-…….

WOW !!!! Can U Believe That Girls ???? Rush and pick up your Gypsy Collections……before the Gypsies leave for GYPSTRIA (Country of the Gypsies !!!! Cattie’s New Country on the Globe !! hehehe !!!!). And to Top it all, Don’t Miss the Cutest Paper Bag which you get along with your products……Its Trully GYPSY !!!! and will surely make you go TIPSY !!!!!

Hey Cattie says thanks to the sweet little girls at the Lakme Counter at Shopper’s Stop (Nirmal LifeStyle), Ms. Ahilya, a real cute Salesgirl, now Cattie’s GYPSY Friend !!

(small note for the guys !! U'll just don't know what u'll r missing, NOT BEING A GIRL !!!! hehehehehe!!!!)

THE INTERNET'S MOST CAPTIVATING WEB-SITE - MOUTHSHUT.COM

We the members of the famous Mouthshut.Com

Identify ourselves as the MSians, Witty and Warm,

Our Site believes that Consumer is the King,

What Hot, What’s Not, We tell you Everything.

Mouthshut is not just a Social Web-Site,

It is not just a Business Idea Bite,

Mouthshut is a Priceless Insight, A Passion of a kind.

Into the likes and dislikes of the Consumers Mind.

We are the Mouths that Open to Talk,

We are Mouthshut and we sure do Rock.

We help you buy, what is the Best Choice,  

With our ‘Word of Mouth’ Advertising Poise.

Our Mouthshut Site is Wonderful, Intelligent and Witty,

Not many a Site can boast of such, It’s a Pity

Come voice your Opinion on our MS Platform

We Research, Compare and Review like a Brainstorm

 

Mouthshut is the Pulse of the Market,

Mouthshut is the Mind of the Consumer Circuit.

Our Reviews are a Rave and are widely Read,  

Our Diaries Straight from our Hearts, is keyed

Once you enter Mouthshut, Addicted will you get

For our Site is the Best, the Rest you will Forget

Mouthshut has won the Best Web Portal Award

Our CEO, Faisal, he got this Reward

For he is a real Hardworking Tech Freak

A man who, who is a Icon, yet friendly and meek

Our CEO, a Celebrity, yet so Humble,

Forever busy, creating some new Bustle.

Our Caretaker APS, is Wonderful,

She Peps us up and keeps us Cheerful.

Mouthshut is Our Happy Web-Site,

We have tons of Fun and Delight.

We Share and Connect, we Rock Allright,

Constructive Writing is Mouthshut’s Birthright.

We communicate and make Virtual Friends,

We Comment, and Share, we enjoy Weekends,

We Rate each others Posts,

When we win the FP or ROTD, we celebrate with a Toast

So hey you big Corporates, don’t be careless,

Your Product or Service, we inspect with aptness.

So, Beware, we are there, looking everywhere,

Checking and Testing for Our Society Welfare

So you better make your Product be Good, 

We won’t let you give us any Falsehood.

If you are excellent, we rate you 5 Star,

Or else, we’ll paint you with some Tar.

So Come One and All,

Join our MS Family and have a Ball.

Never from Mouthshut will you Quit,

For we are a Large Family Closely-Knit

FROM CATTIE'S HEART
WITH LOVE TO HER MS (MOUTHSHUT.COM)

DO U KNOW WHY WE HUMANS LIVE TILL ALMOST 80????