Advertising has always been my Passion. I am Crazy about them !!!! and Always on the lookout for SMART ADS and Unique Ones which not only Catch the Eye but also CAPTURE UR HEART!!!!!!!
So, I wanted to share my Feelings with you about India’s Most Cutest AD – NESTLE KIT KAT. (See, actually Everything has a link to My Name………KIT KAT CATTIE !!!!!!!!!!So naturally Its gotta be Cute and Sweet !! hehehehe!!!!!!!!!)
Nestle has broken all barriers with this Ad of the Dancing Squirrels !!!! Believe me, I just don’t get tired of watching this Ad even more than a million times. Its Worth Every Watch !!
Creativity and Art are The Passions in my life and designing Ads is my Hobby and my little business also. I’m going to make a List of the Worthwhile Watching Ads and put it up in my next Diary. But here, just let me tell you about this Wonderful Chocolate KIT KAT and its Super Duper Hit Ad – TAKE A KIT KAT BREAK. I think if there is any competition to Cadbury’s today its Only KIT KAT !!
Nestlé Kit Kat was launched in India in 1995 and was well received by consumers owing to both the 'finger format' of the chocolate as well as the way its advertising celebrated the 'consumption ritual'. "Through different creative renditions, the brand has always propagated the 'BREAK IN ROUTINE' communication. The new Ad Concept has really come out very well, based on the concept of animals emoting human emotions, particularly love.
The TVC that has hit the screens few days back has already garnered a huge fan base of over 40,000 viewers on the You-tube. Basking on this, the company has even introduced various different format portions of the chocolate in 1-2-3 4Finger at convenient price points of Rs.5 and Rs.10 respectively.
The creative duties for the brand are with JWT, Delhi. The copywriter of the TVC is Anuja Chauhan, executive creative director and vice-president, JWT Delhi. The film is directed by Shyam Madiraju; the production house is Gobsmack Films and the post-production house is Radium, LA.
The Advertisement, urges Youngsters to celebrate the Present and notice the fun events in their surroundings. The 'Have a break, have a Kit Kat' tagline got a 'desi' twist a few years ago, when the brand rolled out its 'Kit Kat break toh banta hai' communication. The new TVC is also a creative leap and brings in a fresh, emotional approach that focuses not on the brand, but the benefit.” Further the brand philosophy is “To take a break from daily chores by consuming the product, Nestlé’s Kit Kat”. The brand has targeted the youngsters who are constantly swamped with technology, gadgets and busy schedules. "The effort is to position the products as something that can be consumed to take a break from work as one may miss out on fun and cool things that are happening around one.
And it all the more becomes a double whammy when it has a spunky Bollywood number (Kaante Nahin Kat from Mr. India) as its jingle in the background. Animation is just a tool; it's the story that is outlandish and singing squirrels is a good 'first time ever' for any brand. It makes the brand youthful and impulsive,". While it has used computer graphics in the past, this is the first time that Kit Kat has used animated characters that are central to the storyline in an Indian advertisement.
The TVC begins with a visual of two young men sitting in a park. One of them is involved in his work, completely engrossed in his laptop and headphones, whereas the other pops opens a Kit Kat. It all happens when this guy decides to eat the Kit Kat Chocolate… I mean when he tries to Break the Kit Kat Chocolate.. At that time, he sees a Male Squirrel finding its food ( fruit or something) and tries to eat without giving to girl friend squirrel.. The Girl friend squirrel gets angry with Boy Squirrels attitude.. To console her, the Boy Squirrel sings the Hit Bollywood song ” KAATE NAHI KATATE YE DIN YE RAAT KAHANI THI TUMASE JO DIL KI BAAT, LO AAJ MAI KAHATAA HOON I LOVE YOU………I LOVE YOU………..I LOVE YOU !!!!!!!!!
The animation is very good, the 45 second ad features a love struck male squirrel (Salman Khan style) serenading a female squirrel, as she spurns his advances. Undeterred, the squirrel sings and dances on a Hindi Film song, with signature Bollywood pelvic thrusts, till he finally wins over his Juliet.
He is shocked to see how the male squirrel is wooing the female by singing Bollywood songs and performing some pretty raunchy dance moves.
The boy in the Ad is Equally a Cutey Chocolate Guy !! You see his face clearly, ‘Stunned’ watching the squirrel’s Love Dance and the Cute way that he lifts his left Eye-Brow up is something you should not miss out on Gals !!! (And Cattie’s in Love with him and searching for his name desparately to write in a Fan Letter)
Truly, Nestle has by developed this hilarious commercial, turned two little squirrels into Bollywood stars.
The film ends with a VO that states 'MANA KI LIFE BAHUT BUSY HAI, PAR KABHI KAHI BREAK LO, KIT KAT KHAO, ZINDAGI AAPKO SHAYAD KUCH HASEEN DIKHADE'.
Overall, a well executed TVC, superb use of graphics and a right product placement. Thus the message from the chocolate brand is loud and clear- Looking for a break, go for Kitkat! And can’t you hear the Squirrels sing?!
Remember, little breaks can make one's routine bearable, inject freshness into a life that's wrapped in gadgets and is full of chores.
So’s here’s a Salute from Cattie, to The NESTLE Company for its most Amazing Ad designed. Guys, make sure you watch it on this link http://www.youtube.com/watch?v=puineN1UMto
So, Go on now, Take Your Break with a Kit Kat……..with Cattie !!!!!!!!!!
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