FASTRACK – INDIA’S MOST LOVED FASHION BRAND.

Oh My GOD, this Company is sure going a Long Long Way……………….

I have always been a Bag Lover (besides Shoes). The new Fastrack Bags simply astound you. The colors, the super cool designs, the backpacks, its mind-blowing. So Guys, Gals, all of you who are Bag-Crazy like me, rush out there and get yourself a Cool bag to match your style.

For those of you who are new to this Brand, a little info from Cattie’s Diary… Fastrack was launched in 1998 as a sub-brand of Titan. Within a few years, I think by 2005, it has become an independent brand for the urban youth. Fastrack today has gear compromising of bags, belts, wallets and wrist-bands. Its got all the style statements, that today’s youth need to be Coool!!!!!!!!!.

I remember when they had first started their Ad campaign with their Slogan ‘MOVE ON’……………Superb Cool Theme!! Basically since I am myself a specialist in ad designing, I just loved their Theme. Its like an Inspiration to the Youth..telling them not to be stuck in the same rathole but to get up and Move On in Life. Whoever has done this advertising concept for Fastrack is really a Genius. I believe if a product is well advertised, it can mint millions for the Company.

Fastrack has a Fresh sense of style and has become an instant rage with our youths today. They started with Watches and today it has added onto its booty Watches, sunglasses, bags, belts, wallets, wristbands. And each category has got so much to choose from !! Their watches collection itself has Women’s Watches, Campus Watches, XY Watches and Neon Disc Watches.

Their bags are so fashionable and chic, ranging from Shoulder bags, Messenger bags, Hand bags, Duffle bags, Backpacks, Wallets all in Nylon Polyester and for the Unisex.
Fastrack, is truly India's most popular fashion accessories brand. And I just love its new Ambassador Genelia D'souza, our sweet & bubbly Genelia. She came out first in the Hot campaign of Girl’s sunglasses in the "Sweet No More" Sunglasses Campaign, with a complete make-over from her sweeter self to the spunky, naughty, bold and sexy girl.

I like that slogan “Girls…………..Sweet No More!!!!!!!!!!!!!!”. It was like a threat thrown to the guys saying “Watch it You Dude, don’t take us Girls for granted anymore…………..”
The Fastrack ‘Girl line’ introduced current fashion trends like larger frames, bug-eyes, colored and shell frames along with bright gradient lenses. What makes the products even more unique is the innovative play on the Fastrack logo on the temples
The Fastrack ‘Neon Disc Collection’ is an ideal choice for regular night clubbers. It’s a fun watch, handsome and rugged and I wish all the guys in my office would wear them…instead of the dreadful boring white and black dial watches !!!


Fastrack ‘Bikers’ is another special collection by Fastrack, which draws its inspiration from the spirit of biking and freedom. The prices also have been kept very affordable. Similarly, the theme of ‘Army’ in the Fastrack sunglasses has been expressed through colour and finish associations with the army. Like watches, all frames come with a form of gun metal finish giving the styles a rugged and raw look, which is very army.
I am just crazy over Ad designing and if you have seen their ads, they are simply novel. They have included handsome rugged Virat Kohli along with Genelia.ooooHHHHH!!!! Saw that ATM Ad??? Where Genelia covers the ATM camera with her Fastrack bag, while they romance…Tooo Coooollllllllll. I was laughing so much when I saw this Ad, its like giving tips to the college goers, where to go when there is no place to kiss or hug !!!!!!!!!!! hehehehehehehe!!!!!!!!!! The recent Fastrack bags Ad with Genelia at the airport, romancing the Airport staffer with ‘Just Her Beautiful Eyes’ is simply incredible.
The best thing I like about the Entire Fastrack Thing is their fabulous Web-Site. Have you seen it?? Please do, if you haven’t as yet……….Its Worth a Visit. Hats Off to the Agency who designed it. Its http://www.fastrack.in/Products/Products.aspx?pt &&coll .
Its so Unique, so Cool, so Innovative. How well they display their products. They have their little ‘Green Room’ which houses the chilled out Fastrackers like Daljeet, the Musci DJ, Bryan the Dance Maestro, Katrina, the Diva (Have you’ll read my DP ‘Are you Man Enough to Handle your Diva???. If you haven’t, just head back to my DP’s after reading this and read it….)…Ooops went off-track, hehehehehe!!!!. Okay then Fastrack Green room has also Aarti, the Love Struck Girl, Zeeshan the Sporty Dude and R. Abhimanyu the Gizmo Wiz.
They also have a ‘Wall’, ‘Comic Strips, ‘The Movie Time’, ‘Chill Zone’ Page, a ‘Bunker Page’. They have ‘Games’, Downloads of Wallpapers and Screensavers, and would u believe !!!!!!!!!!!!! ‘A Flirt Box’ !!!!!!!!!!!!!!!!!
Coming back………..……..Friends, Cattie Recommends Fastrack Gear for this Festive Season. Go out and hit the nearest Fastrack Store and get yourself some Cool Eye Gears, A Watch that speaks of your Attitude and a Bag to go Rocking!!!!!!!!!!!
CATTIE